When you have a website or blog you want to stand out from all the other websites out, which is why having a good WordPress theme that sets you apart is so critical. There are millions of websites that are run using WordPress and with that, there are many themes out there that are being used many times over. This can cause your website to look like many other websites if you are using one of the standard themes out there.

If you can find a theme or someone to create a WordPress theme for you that is unique, you will be one step ahead in terms of branding and making your website stand out. Free WordPress themes are not the best way to go because anyone can have the same exact design as you. Not only will it not stand out to your visitors, but search engines as well. If someone comes across your website and they have seen that design before, they may think twice about visiting your site again.

The search engines will also see your site as the same as many other websites on the web. This can play a role in your website ranking well for any keywords that you want to be ranking for. Search engines have been cracking down on all the non-unique, or otherwise spam type websites. One way that the search engines will see your site as a spam site is the design and layout. If your website is the same as millions of other websites, they will automatically put your website on hold until it creates some authority.

In conclusion, the best way to create brand equity and build a brand for yourself or your company, is to have a unique design. Visitors and search engines will see your website as a legitimate source for quality information or products.

Mohit Aneja
I am an experienced designer and developer with a solid knowledge & experience of current web and mobile technology. I am a problem solver at heart and strive to develop the most effective solutions at the highest of standards and current technology.

  • ah, a Unique blog design theme , i wish i could have one. :-(, its a must if any blogger wish to establish a different stand out identity.

  • I agree that you should have your own design in order to stand out from your competitors.

    But I really doubt, that Google care about your design (as long as it doesn’t cause any errors). Are you saying that their robot would index your css-files and let this be a part of the ranking?

  • Great post ! Thank you for sharing. I like your theme.

  • I agree with “Per H. Jørgensen”.. User interface is important but google don’t give an attention to design.. It cares about code simplicity and order.

    Design and interface are only important for users.

  • having a unique theme also means ppl will see your site as different and recognize it uniquely than compared to using a free theme that the user has seen numerous times before.

  • Hello. Yes, it is important to have an unique design. It is essential, because in this way you are capable to resist the competition and be visited by people. Thanks 🙂

  • wordpress provide many plugins to make it effective and………….

  • Ben

    You make very good points about the importance of investing a little on a unique design. In the long run it’s definitely worth it.

  • You make a good case for having a unique website design. There are ways that people can make their sites unique and memorable without having to hire a professional graphic designer. But, if you run a corporate website, you are definitely better off hiring someone to create a strong brand image.

  • I agree about importance of unique design
    it’s very important if you want to create your own brand

  • wordpress is the best blogging platform ever:`~

  • Great post ! I like your theme very much.

  • As bad as it sounds, I sometimes enjoy reading comments more than the actual blog.

  • I didn’t realise that using a generic wordpress theme could affect your search engine ranking. This is something I shall consider from now on.

  • Love this post ! Thank yous for sharing. absolutely loving this theme template, allot of time well spent! looks great!

  • unique design can help us for seo??

  • A unique blog design theme, every bloggers wish!!!

  • naacp

    Hello, i believe that i noticed you visited my weblog thus i got here to “go back the desire”.I’m attempting to to find things to improve my web site!I assume its ok to use some of your ideas!!

    • Sure, do let me know if I can be of any help.

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